Mission for “Mission Sports”

Develop New Business Model and Generate Sports Business Innovation
Contribute to Any Sports Stakeholders


Innovation and Business Model

Sports B to E innovation
Team to Sponsor Employee
Athlete to Sponsor Employee

* Business Model Patent Pending



Tetsuhiko Mitsuta
Founder and CEO

Top expert for Sports Marketing and Business
Clients are Urawa Reds, JFA, FC Barcelona, Coca-Cola, MasterCard, Mercedes Benz etc

Director of Tokyo Olympics and Paralympics Office in Dentsu Inc
Marketing Director of Japan Football Association
Vice President of World Sports Group in Singapore Headquarter
International Division of FC Barcelona Headquarter
MBA of Waseda University
Executive Certificate of Columbia Business School
Studied Marketing in Boston College

Naoko Sugimoto
IT Manager
Bio: Microsoft Japan, Software Start-up, Waseda MBA

Yasuyoshi Iwaichi
Engineering Lead
Bio: Engineer for Money Foward

Tomohiro Yasue
Bio: Mitsubishi UFJ Financial Group, Waseda MBA

Ryutaro Hosono
Sales Manager
Bio: Merchandiser for Sanyo, Waseda MBA

Akira Asada, Ph.D.
Advisor for Global Sports
Texas Tech University, Assistant Professor of Sport Management
Ph.D., Health and Human Performance, University of Florida


Client and Partners

Urawa Red Diamonds
RDC Group
Dentsu Inc.
Tokyu Group


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